Tuesday, February 11, 2014

Subtractive Light Alternative

Doing portraits outside? Then why not use the "Best Light Money Can't Buy"!  Try the subtractive light alternative to blasting people with flash.  Why? you ask…

 1)  Natural Light is simply the best light for portraits--Period!
 2)  It's also the best light for nature. So, when you combine people with nature…
 3)  On the practical side, save yourself the cost of buying several speed lights (which aren't good for anything except weddings and events), radio flash triggers, stands, sandbags, portable soft box and reflectors.
 4)  I don't even use reflectors outside; only gobos (to block surplus light). If you think you need a reflector it means you've placed your subject in the wrong spot.
 5)  Put all this money (that's thousands of dollars!) saved and buy real professional flash gear and put it where it belongs--in your studio!  
 6)  Travel lighter and, without needing to use your precious waning light setting-up all that flash gear, you can actually do more photography.
 7)  Get the image! When photographing difficult subjects, like children and pets, you can't wait for a battery powered flash to recycle--they're just too damn slow!  Often the best expression is the one that happens 1/2 second after you click the shutter and since NO battery powered flash can recycle that fast you're not going to get the perfect image.
 8)  That's presupposing your radio flash triggers are 100% reliable; are they?
 9) Is all this hardware really helping your subject to relax and enjoy their portrait experience?
10)  Since I know all this equipment isn't necessary what's the point? Is this about showing off? Are you wowing your clients with your hardware and your technology?


(C) 2014 Jerry W. Venz, Photographer

 Jerry W. Venz, PPA Certified, Master Photographer

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